Our Story

Our story begins 20 years ago at the Comprehensive Health Care Center that is part of Montefiore Medical Center in the South Bronx, NY. A the time, this clinic was situated in the poorest urban congressional district in America, as was our Founder's primary care clinic. Dr. Mandefro was part of a special residency program, the Montefiore Primary Care and Social Medicine Program, that focused on the social determinants health and required community-based research as part of the training curriculum.

Montefiore Medical Center's history reflects a commitment to healthcare innovation, education, and community service that spans over a century. Montefiore has been at the forefront of many medical innovations, including the development of social medicine programs that address the social determinants of health, pioneering work in liver and kidney transplants, and significant contributions to the fields of cardiology, cancer treatment, and pediatrics. It has also been a leader in the fight against infectious diseases, including HIV/AIDS and COVID-19, providing cutting-edge care and conducting vital research.

Dr. Mandefro's residency research project, "Beyond Individual Behavior", planted the seeds for Truth Aid Impact to grow as a research enterprise and an applied anthropology lab for behavior. She used her first research grant exploring the public health uses of media, funded by the Robert Wood Johnson Foundation, to build the organization. For the past 15 years we have worked with individuals and organizations overcoming barriers to wellbeing leveraging media, research, and educational workshops. We have never made this information available online, until now.

Please check our website frequently as we unfurl an archive of educational products that leverage our learnings from our 15-year track record working to blast through barriers to wellbeing. Our experience is deep, vast, and backed by scientific evidence. The first offering we are releasing is one of our most popular workshops which we have developed into a signature online course: How To Get Out Of Your Own Way.